The Laureus Mission
To change the world, we need to keep moving. In accordance with this principle, the Mercedes-Benz brand has been committed to sports for decades. The Laureus Sport for Good Foundation, which was co-founded in 2000 by Daimler AG, is the company’s central project in the area of corporate social responsibility.
The foundation supports sports projects around the world that have the goal of offering a better future to socioeconomically disadvantaged children and adolescents. Sports are to help them exercise, overcome limits, surpass what they were previously able to achieve, and believe in their own abilities. In this way we want to encourage them to develop their own potential.